How DuPont Made $24M and Saved $12M by De-Risking 35 Growth Bets
Download the executive case study on how DuPont used the Extract-Map-Test system to reduce commercial risk earlier and make faster decisions.
$24M in New Growth and $12M saved in 36 months
DuPont generated $24M from the combined 57% of the projects (Commit + Correct) that launched in the market and saved $12M by re-deploying resources from the 43% of the Cut projects.
26% Commit
Customer-validated value propositions with strong sponsorship and competitive advantage31% Correct
Early course correction based on customer, market, or value-chain evidence43% Cut
Projects discontinued early due to lack of viable path forward, liberating capital and talent
“David helps us make very hard decisions by asking three critical questions.”
— Alexa Dembek - CTSO at DuPont
Extract Map Test
EMT is a proven system for improving the speed and impact of high-uncertainty investments by making risk visible and testable early.
And it works by pulling three critical levers:
Extract. Map. Test.
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Most assumptions are implicit, which means different teams are operating from different versions of reality, which causes teams to talk past one another, revisit the same decisions, and create unnecessary rework.
The Extract lever solves these discrepancies by making hidden assumptions visible so teams stop debating opinions and start aligning on facts.
At its core: Do customers want it? Does it make financial sense? And can your organization actually deliver it?
Once those assumptions are visible, teams can separate signals from opinion. They can focus on what truly needs evidence to move forward.
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Not every risk matters equally, and not everything needs testing.
We focus on what’s both critical to success and unsupported by evidence.
That’s usually where progress gets stuck.
The Map lever creates a shared view of risk across the organization, making ownership and dependencies clear so issues get resolved early, not escalated late.
Now teams can see how their risks connect. They can see where trade-offs exist, and can resolve issues before they land on an executive’s desk.
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No early big launches. No full builds upfront.
Instead, we run fast, focused tests to reduce uncertainty and move decisions forward.
The Test lever turns risk into learning with real-world insights, so you can decide with evidence, not opinion.
Each EMT cycle prepares one investment or initiative. But across decisions the impact compounds. Your organization begins to experience shorter cycles from idea to evidence. Fewer late stage escalations. Clearer capital allocation. Higher return on investment decision. And higher confidence without endless analysis.
What you’ll see in the case study.
Download the case study to see how DuPont:
Surfaced customer and commercial assumptions earlier
Built a shared language for evidence, assumptions, and learning
Used Learning Plans as the core artifact for evidence-based decisions
Scaled the work through internal coaches
Integrated EMT alongside Stage-Gate, Agile, and Six Sigma
Made faster Commit / Correct / Cut decisions before larger investments were locked in
Don’t Commit Capital Before You Know What Must Be True
Before organizations commit serious capital, teams need confidence that the assumptions behind growth initiatives can survive reality.
Precoil helps leaders resolve uncertainty before expensive decisions move forward.
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