How DuPont Made $24M and Saved $12M by De-Risking 35 Growth Bets

Download the executive case study on how DuPont used the Extract-Map-Test system to reduce commercial risk earlier and make faster decisions.

$24M in New Growth and $12M saved in 36 months

DuPont generated $24M from the combined 57% of the projects (Commit + Correct) that launched in the market and saved $12M by re-deploying resources from the 43% of the Cut projects.

  • 26% Commit
    Customer-validated value propositions with strong sponsorship and competitive advantage

  • 31% Correct
    Early course correction based on customer, market, or value-chain evidence

  • 43% Cut
    Projects discontinued early due to lack of viable path forward, liberating capital and talent

35 different strategic bets across all lines of business at DuPont

“David helps us make very hard decisions by asking three critical questions.”

— Alexa Dembek - CTSO at DuPont

Alexa Dembek - Desirable Viable Feasible

Extract Map Test

EMT is a proven system for improving the speed and impact of high-uncertainty investments by making risk visible and testable early.

And it works by pulling three critical levers:

Extract. Map. Test.

What you’ll see in the case study.

Download the case study to see how DuPont:

  • Surfaced customer and commercial assumptions earlier

  • Built a shared language for evidence, assumptions, and learning

  • Used Learning Plans as the core artifact for evidence-based decisions

  • Scaled the work through internal coaches

  • Integrated EMT alongside Stage-Gate, Agile, and Six Sigma

  • Made faster Commit / Correct / Cut decisions before larger investments were locked in

DuPont Precoil EMT Case Study

Don’t Commit Capital Before You Know What Must Be True

Before organizations commit serious capital, teams need confidence that the assumptions behind growth initiatives can survive reality.

Precoil helps leaders resolve uncertainty before expensive decisions move forward.

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