Helping Executive Teams Make Better Growth & AI Investment Decisions Before Expensive Mistakes Are Made
DAVID J BLAND, FOUNDER, AUTHOR AND CEO
David J Bland
Founder of Precoil, Lead Author of Testing Business Ideas.
David J Bland is the co-author of Testing Business Ideas and founder of Precoil, where he developed the EMT System (Extract–Map–Test) a decision-readiness standard for high-uncertainty, high-capital strategic bets.
He helps executive teams build decision infrastructure that makes risk explicit, shared, and testable before major funding, momentum, and sunk costs make decisions harder to change.
The result is clear Commit, Correct, or Cut verdicts backed by evidence, not opinion, slide decks, or forced consensus.
pre·coil
noun
/prəˈkoil/
the action of reducing uncertainty before scaling.
“David advises corporations on how to design business models and value propositions. Work with him to test yours before it’s too late!”
ALEXANDER OSTERWALDER - STRATEGYZER
The decision standard for these leading global companies.
