Risk Management for the AI Age
The AI Powered Experiment Library of proven experiments to help your team quickly move from debate to evidence.
From the Lead Author of Testing Business Ideas
David J. Bland is the lead author of Testing Business Ideas.
He turned its principles into the Precoil EMT System, a decision readiness standard built for executive decision-making, not just workshops.
Precoil takes you beyond canvases and toolkits to an operating cadence where experiments drive Commit, Correct or Cut decisions on high uncertainty bets.
The Precoil Experiment Library changes that. It’s an AI-ready dataset of 50+ validated business experiments designed to train copilots, agents and innovation systems to make evidence-based recommendations that drive measurable results.
The result?
AI that helps teams make smarter decisions faster
We help some of the most influential companies in the world…
From Process Gaps to Scalable Decisions
Your path from stalled ideas to a proven, repeatable decision engine.
Reality Check
We start with a focused assessment to uncover the risks, blind spots, and decision bottlenecks slowing your idea pipeline.
Decision Sprint
Together we design and test targeted experiments that generate real evidence, giving your team clarity and confidence in where to invest next.
Decision Program
We help you embed a repeatable evidence driven decision system, building internal capability and governance to scale smarter, faster decisions across the organization.
Testimonials
-
![Alexa Dembek]()
“David is our journey partner for fast-learning and de-risking. He helps us keep innovation and sustainability priorities interwoven to find new value and growth.”
Alexa Dembek - Chief Technology and Sustainability Officer at DuPont
-
![Vinuth Rai]()
“David’s advising helped us apply lean startup to our new mobility products and services, by rapidly testing them in the market.”
Vinuth Rai - Toyota R&D
-
![Tim Draper]()
David trains our superheroes on how to rapidly validate their startup ideas in the market."
Tim Draper - Silicon Valley Venture Capitalist
Case Studies
Find out why Toyota uses rapid experimentation to test new mobility solutions
Read about how Adobe Express began as an off brand experiment
Our Services
-
We review your strategy, portfolio, and processes to pinpoint risks, bottlenecks, and gaps.
-
We run a short, focused pilot to validate solutions and demonstrate measurable results.
-
A 10 week program for de-risking new product, service and business ideas.
-
Power your AI copilots with the world’s first dataset of proven business experiments and prompts.
🧟 Is a Zombie Project Lurking in Your Portfolio?
Precoil’s EMT System (Extract → Map → Test) is the fastest way to surface hidden assumptions, kill “walking-dead” initiatives, and channel resources into ideas that can actually scale.
Extract the beliefs propping up every project, especially the ones no one questions.
Map which bets are starved of evidence (classic zombie red flags).
Test the riskiest items first, so you can revive winners and axe the undead before they drain another dollar.
Led by David J Bland (Silicon Valley veteran and co-author of Testing Business Ideas) our sprints have helped global teams save millions in wasted R&D and focus on growth.
Not sure if you’re funding a zombie?
Find out in under 5 minutes:
Test Smarter, Fail Smaller, and Move Faster.
Whether you're launching a new product, entering a new market, or evolving your brand, the biggest challenge is knowing which ideas will succeed.
Early-stage uncertainty can make or break your strategy.
A structured experimentation system helps you validate ideas quickly, reduce costly mistakes, and turn uncertainty into opportunity.
The way you test can make all the difference.
What’s the One Decision You Need Unstuck?
Tell us the decision that matters most and we’ll show you the simplest next step.