Risk Management for the AI Age
The AI Powered Experiment Library of proven experiments to help your team quickly move from debate to evidence.
The decision standard for these leading global companies.
Discover our client case studies and insights
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![DuPont Precoil Case Study]()
DuPont
DuPont partnered with Precoil to drive $24MM in new revenue, $12MM in cost savings, and institutionalized evidence-based portfolio management across 100% of business lines.
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![Adobe Precoil Case Study]()
Adobe
Adobe didn’t iterate by guessing, they mapped their assumptions and ran focused tests that built clarity and confidence. This became one of their most successful apps of all time, Adobe Express.
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![Precoil Toyota Case Study]()
Toyota
Toyota is pushing the boundaries of what it means to be a car company by testing new innovations in mobility. Rapid testing of their mobile gas payments project led to a decision that saved over $35MM in implementation costs.
David J. Bland is the lead author of Testing Business Ideas and creator of the Precoil EMT System, a decision readiness standard for executive growth decisions.
Precoil installs the operating cadence that turns experimentation into disciplined Commit, Correct, or Cut decisions on high uncertainty investments.
The Precoil Experiment Library changes that. It’s an AI-ready dataset of 50+ validated business experiments designed to train copilots, agents and innovation systems to make evidence-based recommendations that drive measurable results.
The result?
AI that helps teams make smarter decisions faster
Testimonials
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![Alexa Dembek]()
“David is our journey partner for fast-learning and de-risking. He helps us keep innovation and sustainability priorities interwoven to find new value and growth.”
Alexa Dembek - Chief Technology and Sustainability Officer at DuPont
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![Vinuth Rai]()
“David’s advising helped us apply lean startup to our new mobility products and services, by rapidly testing them in the market.”
Vinuth Rai - Toyota R&D
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![Tim Draper]()
David trains our superheroes on how to rapidly validate their startup ideas in the market."
Tim Draper - Silicon Valley Venture Capitalist
Have Zombie projects in your portfolio?
Take the Zombie Project Assessment and find out what to do next.
Think BIG, test small.
Whether you're launching a new product, entering a new market, or evolving your brand, the biggest challenge is knowing which ideas will succeed.
Early-stage uncertainty can make or break your strategy.
A structured experimentation system helps you validate ideas quickly, reduce costly mistakes, and turn uncertainty into opportunity.
The way you test can make all the difference.
What’s the One Decision You Need Unstuck?
Tell us the decision that matters most and we’ll show you the simplest next step.