Get clarity on your riskiest assumption in 60 minutes

Walk away with a 🗺️ 1 page risk map, 🧪 a test ready experiment, and 🎥 video recording for $950

*Design an actionable experiment or your money back.

How it works

Step 1 - Book

Provide information about your idea when you select a spot and pay online.

Step 2 - Design

We extract, map and design tests together for your riskiest assumption.

Step 3 - Experiment

Review the Zoom recording of our session and run your experiments.

What you get

1 Page Risk Map

A map of your riskiest desirable, viable and feasible risk.

Actionable Experiment

An experiment to test one of your riskiest assumptions.

Zoom Recording

Zoom recording of our live session together.

Who this is for

Corporate Innovators

You are creating new revenue inside a corporation, but it is risky and you don’t want to damage the brand. You need to clarify the testing process. Build your innovation practice. Communicate evidence and progress to stakeholders. Find the next best test.

Startup Founders

You are thinking big, but want to test small. Identify the biggest risks to your business. Reduce risk by generating concrete evidence. Communicate evidence and align with co-founders or other stakeholders. Place small bets to grow your business on the right path to scale.

Solopreneurs

You are working nights and weekends on an idea, but need to understand the viability of it. Use your time efficiently to engage in the right experiments. Communicate your ideas clearly through evidence and learn when to turn your side hustle into a business.

  • "David saved us over $2M by sunsetting a project that didn't have product market fit."

    CTO, Fortune 500 Company

 FAQs

  • Yes you can invite up to 5 colleagues at no extra cost.

  • Only 1 idea per booking. It will take the entirety of our 60 minutes to extract, map and design a test for your idea.

  • Yes through Calendly.

  • Yes if you require a non-disclosure agreement (NDA) we can sign after booking.

  • Yes if you do not leave our session with an actionable experiment you can request a refund.

Ready to De-Risk Your Idea?

Limited slots available on Tuesday and Thursday this week