Andi Plantenberg shares her experience with testing and experimentation, particularly in the context of NASA missions to the moon.

Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs.

Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups

Kate Hopkins shares her journey of building OneGuide, a platform that provides leverage to PE and VC firms, emphasizing the need for patience and the willingness to iterate and adapt along the way.

Aaron Slessinger, a product leader at HP, discusses the challenges of testing hardware and software together, specifically in the context of hot desking and hybrid work environments.

Markus shares his journey of testing ideas and building a business in the heavily regulated healthcare industry. He emphasizes the importance of testing assumptions and using experiments to validate ideas.

In this episode, Janina shares the story of how her team tested the idea of a dog shower as a new product. The tests ranged from customer interviews and desk research to pretotyping and 3D printing and more.

In this episode, Dave Masters shares his insights on testing and experimentation in big companies. He discusses the need for testing and how to break out of the feature factory mindset.

In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing.