Experimentation Services

Unlock Strategic Growth Through Experimentation

Precoil helps organizations build a resilient, experimentation-led culture to unlock your next wave of growth, without risking what you’ve already built.

Our Testing Business Ideas program teaches you the same tools that founder David J Bland Through our structured Extract, Map, Test (EMT) system, we work with innovation, product, and strategy leaders to de-risk new ideas early, so teams can move faster, make smarter bets, and avoid costly failures.

How We Help

✅ Extract Critical Risks

We help you uncover the hidden assumptions behind your biggest bets, focusing your teams on what must be true for new ideas to succeed.

✅ Map Risk into Actionable Plans

We guide teams in prioritizing the highest-impact uncertainties and designing targeted experiments, so you can stop guessing and start learning where it matters most.

✅ Test Fast to Build Evidence

We coach teams through designing and running fast, lean experiments that generate clear signals, turning opinions into data that shapes smarter strategic decisions.

Why Organizations Work With Precoil

• Avoid Big, Expensive Failures:

  Test assumptions early, before major investments are made.

• Make Innovation Predictable and Repeatable:

  Embed a simple, structured system that teams can use again and again, across functions and business units.

• Move Faster Without Sacrificing Rigor:

  Reduce decision paralysis by building a shared understanding of what “good enough” evidence looks like.

• Create a Culture of Informed Risk-Taking:

  Empower teams to act boldly, backed by data, not just intuition.

Who We Work With

We specialize in supporting:

• Innovation and Strategy Teams

• New Venture Groups

• Corporate Incubators and Accelerators

• Product Leadership Driving New Growth Initiatives

If you’re tasked with exploring new markets, launching new offerings, or evolving your business model , we can help you embed strategic experimentation at the core of your work.